Indian Oil launches Mega Festive Dhamaka across North East

Sept. 8: In yet another strategic joint promotional initiative, Indian Oil Corporation Assam Oil Division (IOAOD) has launched a Mega Festive Dhamaka campaign at Highway Carrier, Khanapara. Continuing a unique digital and brick and mortar concept, the sales promotion campaign will provide motorists the opportunity to drive away with Maruti Alto 800 or a Bajaj CT 100.

The scheme was launched by G Ramesh, CGM & SH, IOAOD SO in the presence of Pradeep Kakoti, GM (Lubes), IOAOD SO and T Palanikumar, GM I/C (RS), IOAOD SO, officers of IOAOD. During the launch, the dignitaries said that Covid-19 has changed the way we look at life and has forced all of us to look at a new normal. During these times, it is important to retain loyal customers and generate goodwill amongst them. Such initiatives of campaigns are a step closer to consumer engagement and retain their goodwill.

The process of participation for customers is simple and straightforward:  Motorists, two wheelers are to fill in petrol or buy SERVO worth Rs. 200 and Four Wheelers worth Rs 500 and send SMS to participate. Customers will also receive a transaction id and guide them for the further process. Indian Oil Corporation Limited has launched this scheme across 540 petrol bunks in Assam.

As part of its civic responsibility, all operators involved urged users not to drive and use a cell phone simultaneously and also to maintain social distancing at all times in view of Covid-19. Motorists interested in this offer can mine further information from  https://iocl-assam.blogspot.com/